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Luminopia: Improving Treatment for Visual Disorders
Chung, Doug J.; Mehta, SarahCase HBS-517065-EMarketingLuminopia-a start-up founded in January 2016 by three Harvard College freshmen-uses virtual reality technology to treat amblyopia (more commonly called "lazy eye"), the single biggest cause of visual disorders among children. By February 2017, the three founders had raised $950,000 in angel funding and developed a prototype of their virtual reality product, which was in use in clinical trials at Boston Children's Hospital. As the founders prepare...Starting at €8.20
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Kramer Pharmaceuticals, Inc.
Newton, Derek A.Case HBS-580125-EMarketingThe 12-year career of Mr. Bob Marsh is traced, from recruitment to termination. Data on Kramer's sales management, performance evaluation, compensation, and sales training systems are given.Starting at €8.20
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Kramer Pharmaceuticals, Inc. (Spanish Version)
Newton, Derek A.Case HBS-512S19MarketingLa carrera de 12 años del Sr. Bob Marsh está trazado, desde el reclutamiento hasta la terminación. se dan datos sobre la gestión de ventas de Kramer, la evaluación del desempeño, compensación y ventas de sistemas de formación.Starting at €8.20