Default Category
-
Netflix: Will Content be Enough? (Spanish version)
Mary Kelly; Christopher SwannCase IVEY-W28188StrategyIn 2019, Netflix had 167 million subscribers globally and offered thousands of television shows and movies on its streaming application, a growing proportion of which it produced itself. Media giants, who for years had valued the relationship with Netflix because it provided an additional outlet, began to re-evaluate their own (make) versus contract (buy) distribution decision. Leveraging acquisitions, technology investments, and vast content lib...Starting at €8.20
-
Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCase HBS-712447-EStrategyAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Starting at €8.20
-
Social Strategy at Harvard Business Review
Piskorski, Mikolaj Jan; Chen, DavidCase HBS-712481-EStrategyThe Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy - and start moving both revenue generation and strategy integration into HBR's core. To that end the company created two parallel projects, each tasked with developing two concrete new offerings that leveraged socia...Starting at €8.20
-
AMC: Who's Calling The Shots?
Mary Kelly; Christopher SwannCase IVEY-W25811-EEconomics, StrategyIn 2020, the movie business was turned upside down by the COVID-19 pandemic, which forced the closure of theatres. Unable to open their doors, exhibitors had little to no revenue to cover costs, and market analysts predicted that the future for theatre chains, particularly AMC Entertainment Holdings (AMC), looked bleak. Then in early 2021, a large number of small retail investors bought shares in AMC. By the July 4th weekend, AMC stock was worth ...Starting at €8.20