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Amazon.com, Inc: la transformación mediante IA
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724Information Technologies, Innovation and Change, Leadership and People Management, StrategyEste caso describe el desarrollo y utilización de la IA en Amazon. Este caso ha sido usado en clase para discutir el amplio abanico de aplicaciones de IA en Amazon, los efectos competitivos de estas aplicaciones, el proceso para desarrollar estas aplicaciones, y el estado actual de la organización de Amazon.Starting at €8.20
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Mountjoy Sparkling: Creating a Buzz in the Cannabis-Infused Beverage Business
Allen H. KupetzCase IVEY-9B18M007-EEntrepreneurship, StrategyIn the summer of 2017, with over half of the United States and a growing number of other countries allowing the use of either medical or recreational marijuana, Mountjoy Sparkling was entering a huge market. Its product, sparkling water infused with marijuana, was targeting consumers who did not like to smoke and wished to avoid the generally high level of sugar in most marijuana edibles. The company faced all of the operational challenges of a s...Starting at €8.20
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OpenAI and the Large Language Model Market - Teaching Note
Samila, Sampsa; Berrone, Pascual; Sastre Boquet, IsaacTeaching Note SMT-144-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Starting at €0.00
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Launching a Business Accelerator: venVelo
Allen H. KupetzCase IVEY-9B14M001-EEntrepreneurship, StrategyAn early stage investment firm is ready to launch after receiving funding from its first investor. With $400,000 in capital and twice that amount forthcoming, venVelo needs a process so it can be exposed to those seeking funding, evaluate the opportunities, make investments and mentor its portfolio clients. The challenge for venVelo’s management team is to apply the same principles in managing venVelo that it looked for in other companies seeking...Starting at €8.20
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GENICON: Keep Growing or Sell the Company
Allen H. Kupetz; Gary HaberlandCase IVEY-9B14M076-EEntrepreneurship, StrategyThe chief executive officer (CEO) of GENICON is at a crossroads. The private medical device manufacturing business he started over 15 years ago has several acquisition offers as the industry starts to consolidate ahead of changes to the U.S. healthcare system. He can sell it now and make millions for himself and his investors or he can grow the business for a couple more years and, assuming a constant multiple of acquisition price to revenue, mak...Starting at €8.20
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Ruth's Chris: The High Stakes of International Expansion
Ilan Alon; Allen H. KupetzCase IVEY-9B06A034-EMarketing, StrategyIn 2006, Ruth's Chris Steak House was fresh off of a sizzling initial public offering and was now interested in growing their business internationally. With restaurants in just four countries outside the United States, a model to identify and rank new international markets was needed. This case provides a practical example for students to take quantitative and non-quantitative variables to create a short list of potential new markets.Starting at €8.20
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The U.S. Postal Service: A First Class Disruption
Allen H. Kupetz; Martin SuterCase IVEY-9B15M004-EStrategyFacing declining revenues, huge fixed costs, bloated employee unions, an inflexible regulatory environment and a generation of millennials that virtually never used its products, the United States Postal Service (USPS) was looking for help. Accordingly, it had hired several advisors who all came from entrepreneurial backgrounds. Their mandate was clear: challenge the status quo, help to frame the magnitude of the disruption that the USPS was faci...Starting at €8.20
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Amazon.com, Inc: The AI Transformation
Samila, Sampsa; Sastre Boquet, IsaacCase SM-1724-EInformation Technologies, Innovation and Change, Leadership and People Management, StrategyThis case describes the development and application of AI at Amazon. This case has been used to discuss in class the wide range of AI applications at Amazon, the competitive effects of those AI applications, the process to develop those AI applications, and the current state of Amazon organization.Starting at €8.20