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The Age of Customer Capitalism (Spanish version)
Martin, RogerArticle HBS-R1001BStrategycustomer-driven capitalism. Companies that make customers their top priority, as P&G and J&J do, generate returns that are just as high as, if not higher than, those of shareholder-focused companies, and can sustain them for longer. If companies put the customer first, they will make better decisions, because they can focus on improving operations and products and services, rather than on spinning lines to shareholders.Starting at €8.20
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Chad-Cameroon Petroleum Development and Pipeline Project (A) (Spanish version)
Esty, Benjamin C.; Ferman, CarrieCase HBS-217S03FinanceOn June 6, 2000, the World Bank's and IFC's board of directors was scheduled to vote on whether to approve funding for the $4 billion Chad-Cameroon Petroleum Development and Pipeline project. Although the project presented a unique opportunity to alleviate poverty in Chad, one of the poorest countries in the world, Chad had a president who had been labeled "warlord" and a history of civil war and oppression. This case describes the project, the s...Starting at €8.20
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The Big Lie of Strategic Planning (Spanish version)
Martin, RogerArticle HBS-R1401FStrategyStrategy making forces executives to confront a future they can only guess at. It's not surprising, then, that they try to make the task less daunting by preparing a comprehensive plan for how the company will achieve its goal. But good strategy is not the product of endless research and modeling; it's the result of a simple process of thinking through how to hit a target and whether it's realistic to try. Discomfort is part of the process. If yo...Starting at €8.20