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Turnaround to Growth (Spanish version)
Applegate, Lynda M.; Collins, ElizabethCase HBS-810S22Leadership and People ManagementDescribes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Lou Gerstner's reign as CEO. A rewritten version of an earlier case.Starting at €8.20
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The Brink of Bankruptcy (Spanish version)
Applegate, Lynda M.Case HBS-815S01EntrepreneurshipEnables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.Starting at €8.20
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Evaluating an Investment in Expansion (Spanish version)
Stafford, Erik; Heilprin, Joel L.; DeVolder, JeffreyCase HBS-411S17FinanceWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. A manufacturer of private-label personal care products must decide whether to fund an unprecedented expansion of manufacturing capacity. The decision prompts fundamental financial analysis of the potential project, including development of cash flow projections and net present value calculations. Students wi...Starting at €8.20
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Taco Bell, Inc. (1983-1994) (Spanish Version)
Applegate, Lynda M.; Schlesinger, Leonard A.; Delong, DavidCase HBS-303S37Knowledge and CommunicationDetalla las acciones de John Martin, recién nombrado director general, ya que lleva Taco Bell a través de una década de cambios incrementales y radicales. Al final del caso, las ventas totales del sistema dentro de Taco Bell, una cadena de restaurantes de comida rápida estilo mexicano y una división de PepsiCo, han crecido de $ 700 millones en 1983 a $ 3.9 mil millones en 1994, y la compañía está gestionando más de 10.000 EAT en restaurantes y un...Starting at €8.20
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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Capital Structure (Brief Case) (Spanish version)
Heilprin, Joel L.; Luehrman, Timothy A.Case HBS-410S13FinanceWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. A diversified mid-sized manufacturer of kitchen tools contemplates a stock repurchase in response to an unsolicited takeover. The company must determine the optimal debt capacity and capital structure, and subsequently estimate the resulting change in firm value and stock price. Attention is also given to th...Starting at €8.20
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Emerging Market Cost of Capital (Spanish version)
Viceira, Luis M.; Heilprin, Joel L.Case HBS-917S22FinanceNII Holdings, Inc. is a U.S. firm with headquarters in Reston, Virginia, and wireless telephony operations under the Nextel brand in Argentina, Brazil, Chile, Mexico, and Peru. During 2012, as the firm struggled with a weak competitive position and a transition to a new 3G platform, its operating results suffered, and a number of analysts were concerned about the firm's liquidity. Against this backdrop, NII decides to refocus its operations on Me...Starting at €8.20
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Carnival Cruise Lines (Spanish version)
Applegate, Lynda M.; Kwortnik, Robert J.; Piccoli, GabrieleCase HBS-808S11StrategyHighlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.Starting at €8.20
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Medtronic Vision 2010 (Spanish version)
Applegate, Lynda M.Case HBS-811S07Information TechnologiesDescribe los esfuerzos de todo el año de la compañía a la transición de una compañía de dispositivos médicos a la venta de productos médicos para uso con pacientes que sufren la enfermedad crónica terminal, a una compañía de tecnología médica que proporciona soluciones de toda la vida para las personas con enfermedades crónicas. Con la nueva dirección de colocación visión, el director general llama a los planes de negocio para poner en práctica e...Starting at €8.20
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Tesla in 2015 (Spanish version)
Applegate, Lynda M.; Peinado, Arnold B.Case HBS-819S30EntrepreneurshipL'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United States, the product continues to lose money. The case presents qualitative market research data to enable students to diagnose the problem and develop an action plan. Includes color...Starting at €8.20