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Turnaround to Growth (Spanish version)
Applegate, Lynda M.; Collins, ElizabethCase HBS-810S22Leadership and People ManagementDescribes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Lou Gerstner's reign as CEO. A rewritten version of an earlier case.Starting at €8.20
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The Brink of Bankruptcy (Spanish version)
Applegate, Lynda M.Case HBS-815S01EntrepreneurshipEnables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.Starting at €8.20
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Taco Bell, Inc. (1983-1994) (Spanish Version)
Applegate, Lynda M.; Schlesinger, Leonard A.; Delong, DavidCase HBS-303S37Knowledge and CommunicationDetalla las acciones de John Martin, recién nombrado director general, ya que lleva Taco Bell a través de una década de cambios incrementales y radicales. Al final del caso, las ventas totales del sistema dentro de Taco Bell, una cadena de restaurantes de comida rápida estilo mexicano y una división de PepsiCo, han crecido de $ 700 millones en 1983 a $ 3.9 mil millones en 1994, y la compañía está gestionando más de 10.000 EAT en restaurantes y un...Starting at €8.20
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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Carnival Cruise Lines (Spanish version)
Applegate, Lynda M.; Kwortnik, Robert J.; Piccoli, GabrieleCase HBS-808S11StrategyHighlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.Starting at €8.20
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Medtronic Vision 2010 (Spanish version)
Applegate, Lynda M.Case HBS-811S07Information TechnologiesDescribe los esfuerzos de todo el año de la compañía a la transición de una compañía de dispositivos médicos a la venta de productos médicos para uso con pacientes que sufren la enfermedad crónica terminal, a una compañía de tecnología médica que proporciona soluciones de toda la vida para las personas con enfermedades crónicas. Con la nueva dirección de colocación visión, el director general llama a los planes de negocio para poner en práctica e...Starting at €8.20
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Tesla in 2015 (Spanish version)
Applegate, Lynda M.; Peinado, Arnold B.Case HBS-819S30EntrepreneurshipL'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United States, the product continues to lose money. The case presents qualitative market research data to enable students to diagnose the problem and develop an action plan. Includes color...Starting at €8.20
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Valuing the AOL Time Warner Merger (Spanish Version)
Applegate, Lynda M.Case HBS-803S17EntrepreneurshipEl 11 de enero de 2000, AOL y Time Warner anunciaron su intención de fusionarse, creando lo que AOL Stephen Caso CEO y CEO de Time Warner, Gerald Levin, llamados por primera vez totalmente integrado de comunicaciones, medios de comunicación, y la compañía de entretenimiento del siglo 21. Este caso, preparada a partir de fuentes públicas, permite un análisis en profundidad del valor de AOL Time Warner desde el punto de vista de los ejecutivos y an...Starting at €8.20
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Digitalizing the Media Business (Spanish version)
Applegate, Lynda M.; Nylen, Daniel; Holmstrom, Jonny; Lyytinen, KalleCase HBS-813S19EntrepreneurshipThe case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional products...Starting at €8.20
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Xerox: Outsourcing de recursos de tecnología de información global
Applegate, Lynda M.; Davis, KevinCase HBS-111S25Knowledge and CommunicationCon el fin de aumentar los ingresos, el desarrollo de nuevas tecnologías, y gestionar tecnología de la información de manera más eficiente, Xerox decidió firmar a 10 años, $ 3.2 billón contrato con Electronic Data Systems (EDS). Este caso describe los acontecimientos que precedieron a la decisión de Xerox para externalizar la tecnología de la información.Starting at €8.20