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Executive Decision Making at General Motors (Spanish version)
Garvin, David A.; Levesque, Lynne C.Case HBS-313S03StrategyDescribes the evolution of General Motors' strategy, organizational structure, and management processes from its founding to the present day. Focuses on the role of GM's management committee--the senior-decision-making body at the company, now called the Automotive Strategy Board (ASB)--and how it operates under Rick Wagoner, its current CEO. In October 2004, Wagoner and the ASB are wrestling with recent changes in GM's planning and budgeting pro...Starting at €8.20
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Managing Orthopaedics at Rittenhouse Medical Center (Spanish version)
Bohmer, Richard; Huckman, Robert S.; Bozic, Kevin J.; Weber, JamesCase HBS-617S06Service and Operations Management(1) gain a better understanding of operational focus and the concept of a "focused factory" in health care, (2) consider the concept of a "factory within a factory" in the context of an academic medical center, and (3) build an appreciation of the managerial challenges associated with operating related, and often competing, business units within the same organization.Starting at €8.20
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Strategic Planning at United Parcel Service (Spanish version)
Garvin, David A.; Levesque, Lynne C.Case HBS-311S13Strategythe development of the company charter, strategic planning, strategic decision making, and strategy implementation. Also discusses the roles of the various players in the process, focusing especially on the CEO and corporate strategy staff.Starting at €8.20
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Flextronics International, Ltd. (Spanish version)
Huckman, Robert S.; Pisano, Gary P.Case HBS-605S06Service and Operations ManagementDescribes Flextronics' evolution from providing outsourced manufacturing services for original equipment manufacturers (OEMs) in the electronics industry to developing entire unbranded products for purchase by OEMs. In 2001, Flextronics began a development program that yielded several unbranded cell phones that--even by the admission of several OEMs--delivered performance comparable to that of branded products at a significantly lower cost. Nonet...Starting at €8.20
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New Balance Athletic Shoe, Inc. (Spanish version)
Bowen, H. Kent; Huckman, Robert S.; Knoop, Carin-IsabelCase HBS-609S04Service and Operations ManagementConsiders whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok--a transaction that would join the second- and third-largest companies in the industry. Highlights the unique aspects of New Balance's strategy--focusing on fit and performance by offering long-lived shoes in a wide variety of widths and eschewing celebrity endorsement of its products--and disc...Starting at €8.20
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Emerging Business Opportunities at IBM (A) (Spanish version)
Garvin, David A.; Levesque, Lynne C.Case HBS-304S19StrategyBy June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the program, its evolution, and the current challenges senior management faces in scaling up the program.Starting at €8.20