Default Category
-
Andrea Jung: Empowering Avon Women (A) (Spanish Version)
George, William W.Case HBS-408S47Leadership and People ManagementEn octubre de 2005 Andrea Jung está haciendo frente a una disminución del 30% en el precio de las acciones de Avon - la mayor prueba de su liderazgo desde que se convirtió en CEO en 2000.Starting at €8.20
-
Managing Corporate Entrepreneurship (Spanish version)
Bartlett, Christopher A.; Mohammed, AfrozeCase HBS-303S16StrategyA middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a computer privacy screen--after years of problems and continuing losses, and its absolute faith in the project. Also presents the division manager's concerns about the need for disciplin...Starting at €8.20
-
Oprah! (Spanish version)
George, William W.; McLean, Andrew N.Case HBS-418S24Leadership and People ManagementThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Oprah Winfrey believed in sharing the experiences that shaped her development and enabled her to become the wealthiest women in the entertainment industry and first African American billionaire. Traces her childhood and entertainment career, drawing connections in Winfrey's own words between passages i...Starting at €8.20
-
Profile of an Innovating Company (Spanish version)
Bartlett, Christopher A.; Mohammed, AfrozeCase HBS-310S20StrategyTraces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to nurture and develop continuous renewal. With the changing environment of the 1980s, however, a new generation of CEOs begin to adopt new policies and change the cultural norms that help...Starting at €8.20