HBSP (USA)
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La selección de personal en Bowles Hollowell Conner & Co.
Gabarro, John J.; Burtis, Andrew; Ibarra, Herminia; Kotter, John P.Case HBS-411S08Leadership and People ManagementExamina el proceso de reclutamiento de Bowles Hollowell Conner & Co. (BHC), una firma de banca de inversión conocido por su trabajo con las empresas del mercado medio. En concreto, presenta un perfil de la su proceso de reclutamiento firme y después hacer un análisis de ese proceso a través de los esfuerzos de reclutamiento de la firma en la Harvard Business School (HBS). Incluye las hojas de vida de 17 HBS segundo año los estudiantes que buscaba...Starting at €8.20
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Managing Your Boss (Spanish version)
Gabarro, John J.; Kotter, John P.Article HBS-R0501JLeadership and People ManagementIn this classic HBR article, first published in 1980, John J. Gabarro and John P. Kotter advise readers to devote time and energy to managing their relationships with their bosses. The authors aren't talking about showering supervisors with flattery; rather, they ask readers to understand that the manager-boss relationship is one of mutual dependence. Bosses need cooperation, reliability, and honesty from their direct reports. Managers, for their...Starting at €8.20
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Why Transformation Efforts Fail (Spanish version)
Kotter, John P.Article HBS-R0701JLeadership and People Managementgenerating a sense of urgency, establishing a powerful guiding coalition, developing a vision, communicating the vision clearly and often, removing obstacles, planning for and creating short-term wins, avoiding premature declarations of victory, and embedding changes in the corporate culture. Realizing that change usually takes a long time, says Kotter, can improve the chances of success.Starting at €8.20
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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Fred Henderson (Spanish Version)
Kotter, John P.Case HBS-415S17Leadership and People ManagementSe centra en el estilo de gestión de Fred Henderson en el contexto de un entorno empresarial relativamente estable dentro de Xerox Corporation. Para ser contrastado con el caso, Renn Zaphiropoulos y la cinta de vídeo, Un día con Renn Zaphiropoulos (9-881-501), que son apropiados para un entorno más dinámico.Starting at €8.20
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What Leaders Really Do (Spanish version)
Kotter, John P.Article HBS-R0111FLeadership and People ManagementLeadership is different from management, but not for the reasons most people think. Leadership isn't mystical and mysterious. It has nothing to do with having charisma or other special personality traits. It's not the province of a chosen few. Nor is leadership necessarily better than management or a replacement for it. Rather, leadership and management are two distinctive and complementary systems of action, argues John Kotter in this article, f...Starting at €8.20
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The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Avery, Jill; Dev, Chekitan S.; Stroock, Laure MougeotCase HBS-518081-EMarketingIn September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio and designing a strategy that would clearly differentiate each brand from the others and a brand architecture system to communicate to consumers how to navigate among them. She wou...Starting at €8.20
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Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-814078-EEntrepreneurshipStarting at €5.74
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Choosing Strategies for Change (HBR Classic) (Spanish version)
Kotter, John P.; Schlesinger, Leonard A.Article HBS-R0807MLeadership and People Managementeducation and communication, participation and involvement, facilitation and support, negotiation and agreement, manipulation and co-optation, and both explicit and implicit coercion. According to the authors, successful organizational change efforts are characterized by the skillful application of a number of these approaches, with a sensitivity to their strengths and limitations and a realistic appraisal of the situation at hand. In addition, ...Starting at €8.20
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Renn Zaphiropoulos (Spanish Version)
Kotter, John P.Case HBS-415S16Leadership and People ManagementEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Se centra en el estilo de gestión de Renn Zaphiropoulos en el contexto de un entorno empresarial que cambia rápidamente dentro de Xerox Corporation. Para ser contrastado con el caso, Fred Henderson y l...Starting at €8.20