Default Category
-
Affection that Heals
Armenta Pico, AlejandroCase IPADE-CIFE 15 eC 03/B-EBusiness Ethics and Corporate Social ResponsibilityFive years later, Alberto narrates how his professional dilemma was solved. Thanks to him having stayed in his place and area of highest contribution, he receives the highest distinctions, on a national level, given to his area of specialization. The outcStarting at €8.20
-
Hidden Restraint
Armenta Pico, AlejandroCase IPADE-CIFE 15 eC 11-EBusiness Ethics and Corporate Social ResponsibilityGabriel is a talented person who suffers a neurological condition which affects his professional performance: hereditary hand tremors. When he has to speak in public, a spiral of nervousness activates, which drives him into an accute anxiety state. The caStarting at €8.20
-
Fernando´s Unexpected Story
Armenta Pico, AlejandroCase IPADE-CIFE 15 eC 15-EBusiness Ethics and Corporate Social ResponsibilityFernando, a young undergraduate student, belongs to a wealthy family. His increasing liking of alcohol and parties begins to affect his academic performance. He has an accentuated tendency to keep his appearance. A friend decides to reproach him for thisStarting at €8.20
-
José
Armenta Pico, Alejandro; Ribera AlbertoCase IPADE-CIFE 17 eC 03/E-EBusiness Ethics and Corporate Social ResponsibilityThese three cases gather interviews made to three Carlos' collaborators and show the respect and admiration they have for him. At the same time, they give clues to glimpse the inner battles that Carlos faces in his work as a manager.Starting at €8.20
-
The Weed Grows at Night
Armenta Pico, AlejandroCase IPADE-CIFE 18 eC 01-EBusiness Ethics and Corporate Social ResponsibilityAntonio has had a very long, successful professional trajectory. However, by the time he turns fifty, he finds himself in a difficult situation in which his place and area of higher contribution are blurred. The case allows to reflect on the role professiStarting at €8.20
-
From Party to Party
Armenta Pico, AlejandroCase IPADE-CIFE 18 eC 05-EBusiness Ethics and Corporate Social ResponsibilityThe case gathers conversations with many managers about de role that pleasure plays in the lives of professionaly successful people. Some of them speak of their children. The age of the protagonists covers a wide life arch. The case allows to reflect on pStarting at €8.20
-
Elon Musk: Saving the Fate of Tesla
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B19C009-ELeadership and People ManagementIn 2018, Tesla Inc. was one of the highest-valued automobile companies in the United States—despite never reporting profits. Although Elon Musk, the founder and chief executive officer of Tesla Inc., was appreciated for his vision, learning capabilities, active presence on social media, and dedication, he was also criticized for his leadership style and controversial tweets regarding the privatization of the company. Analysts and short sellers be...Starting at €8.20
-
General Electric: Turnaround Management Under Three Different CEOs
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20M150-EStrategyIn 2019, after one year in the position, H. Lawrence Culp Jr., the first outsider chief executive officer (CEO) of General Electric Company (GE) was faced with the task of gaining the stock market’s faith in his ability to turn GE around. During the tenurStarting at €8.20
-
Corona Beer: Ambiguous Brand Association during the Coronavirus Pandemic
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20A063-EMarketingIn early 2020, during the COVID-19 coronavirus pandemic, Google Trends data revealed a surge in the use of the search terms “Corona beer virus” and “beer virus” by users of the Google search engine. A survey conducted around that time also seemed to suggest that consumers were less likely to buy Corona beer, which led various major media outlets to misrepresent the accuracy of the findings regarding consumer beliefs about the association between ...Starting at €8.20
-
Boeing 737 MAX: Dethroned by Competitive Rivalry
Saurabh Bhattacharya; Arpita AgnihotriCase IVEY-9B20M035-EStrategyIn March 2019, Boeing’s 737 MAX aircraft were grounded worldwide. This was a consequence of two deadly plane crashes within five months in late 2018 and early 2019. In both the crashes, the flawed design of the aircraft led to an erroneous reading of the onboard sensors. This, in turn, activated the stall prevention software of the aircraft, which kept pushing the nose of the aircraft down. Boeing was alleged to have hastily developed the 737 MAX...Starting at €8.20