Ivey Business School (Canada)
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Google v. Oracle: Software Theft or Fair Use?
Chris F. Kemerer; Matthew SooyCase IVEY-W25889-EInformation TechnologiesThis case explores a current but also enduring and widely relevant intersection of challenges facing managers who compete in rapidly evolving technology markets. In the landmark US$9 billion Google LLC v. Oracle America, Inc. case, Google LLC (Google) leads development of the now-ubiquitous Android mobile operating system, used by billions of people globally. However, many of the laws governing development were unclear, having been written before...Starting at €8.20
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Carcierge: An Innovative Approach to Car Sales
Sheri Lambert, Jerry Miller, Sunil WattalCase IVEY-W25147-EMarketing, StrategyIn February 2016, the principal dealer of several European luxury automotive dealerships learned from Audi of America LLC (Audi) that he would have to relocate one of his dealerships to a new location. The relocation would be to a new market area and the dealer would most likely lose his current customer base. Instead, the dealer used the opportunity to create a new business model for auto retailing that could enable him to maintain his market sh...Starting at €8.20