IESE (España)
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Getting to Grips With Take-Back Laws
Atasu, Atalay; Van Wassenhove, LukArticle ART-1892-EService and Operations ManagementAs diverse environmental legislation is being formulated around the world, companies may find themselves in a ¿gray zone,¿ as the authors explain in a new paper on the subject. This presents challenges but also opportunities for companies to clarify operations in four areas: forming a network, rethinking product design, setting up a closed-loop supply chain, and adopting new technologies and business models. The authors believe that individual pr...Starting at €8.20
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Clusterland Upper Austria
Berrone, Pascual; Blázquez, María LuisaCase SM-1590-EDecision Analysis, Leadership and People Management, StrategyThis case describes the origins and functioning of Clusterland Upper Austria, a company created by the regional government of Upper Austria to manage a group of clusters and networks already existing in the region. The organization has been regarded as a best practice example for managing cluster projects. The case examines the specific nature of the region in terms of industrial structure and government policy and its implication in cluster dev...Starting at €8.20
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OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
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OpenAI and the Large Language Model Market
Samila, Sampsa; Berrone, PascualCase SM-1742-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Starting at €8.20
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OpenAI and the Large Language Model Market - Teaching Note
Samila, Sampsa; Berrone, Pascual; Sastre Boquet, IsaacTeaching Note SMT-144-EBusiness Ethics and Corporate Social Responsibility, Innovation and Change, StrategyThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Starting at €0.00
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No vaya a remolque de las nuevas leyes de reciclaje
Atasu, Atalay; Van Wassenhove, LukArticle ART-1892Service and Operations ManagementLa legislación medioambiental que se está aprobando en todo el mundo es tan variada que las empresas podrían verse atrapadas en una zona gris poco definida. Adaptarse a la nueva legislación supone un gran reto, no exento de oportunidades, que las obligará a revisar sus operaciones para hacer cuatro cosas: formar una red, rediseñar sus productos, integrar una cadena de suministro inverso y adoptar nuevos modelos de negocio y tecnologías. Los au...Starting at €8.20