IESE (España)
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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SinnerSchrader AG
Huguet, I.; Rahnema Alavi, AhmadCase F-710-EFinanceThis case provides a challenging opportunity to undertake a valuation of a Hi-Tech company seeking to go public. The case is based on an undisguised real company, which had a rapid growth in revenues over its short life. This case highlights an interesting dilemma -academic textbooks have advocated the use of DCF approaches, yet the analysis indicates the application of a DCF approach is extremely problematic.Starting at €8.20