IESE (España)
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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCase SM-1649Innovation and Change, Leadership and People Management, StrategyStarting at €8.20
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La economía norteamericana en el cambio de siglo
Argandoña, AntonioCase ASE-412EconomicsSe explica la evolución de la economía norteamericana desde finales de los años setenta, cuando se estaba iniciando la burbuja especulativa que se manifestó en la fuerte subida de las cotizaciones bursátiles y en la euforia económica generalizada. Se presentan los hechos que permiten analizar las causas y efectos de esa burbuja, así como los que dieron lugar a la explosión de la misma y la recesión de 2001. El caso incluye información de los años...Starting at €8.20
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YouTube CEO Susan Wojcicki: Can She Deliver Again (Portuguese version, Portugal)
Elvira, Marta; Isabel VillamorCase SM-1649-PPInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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The U.S. Economy at the Turn of the Century
Argandoña, AntonioCase ASE-412-EEconomicsThis case explains the evolution of the U.S. economy from the late 1970s, when the speculative bubble was just starting to grow. This bubble led to sharp increases in stock market prices and a generalized financial euphoria. The facts are given to enable analysis of the causes and effects of this bubble, and also the events that led it to burst, plunging the economy into the 2001 recession. The case includes information about the following years,...Starting at €8.20