IESE (España)
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La política de retribución al accionista de eBay Inc.: Un inversor activista pide cambiarla
Sacchetto, Stefano; Vergara Alert, CarlesCase F-960Corporate Governance, FinanceEl caso trata de la propuesta de reestructuración presentada por el fondo activista Elliott Management a la empresa de comercio electrónico eBay Inc.Starting at €8.20
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Firemadillo SCRPt: A Software to Revolutionize the Movie Industry
Planlilio, Lorenzo; Gallo, IñigoCase M-1389-EMarketingSCRPt is a software developed by the company Firemadillo, based in Los Angeles, that can predict the box office revenue of a movie by analyzing its script and comparing it to previous scripts. Firemadillo belives this is a game changer, with a huge potential. But it's not an easy sell. Who should they target? Writers? Producers? Studios? How should they position the software? At what price? The case provides all the necessary information to discu...Starting at €8.20