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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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Mobil USM&R (B): Ventas y Distribución New England
Kaplan, Robert S.Case HBS-104S05Accounting and ControlEl gerente general de una unidad de negocio de distribución de gasolina / ventas de destilados y local debe comunicar una nueva estrategia para 300 empleados de la unidad. Un primer ejercicio de planificación estratégica identificó una lista de alta prioridad de las oportunidades que se mezclaba la estrategia nacional de la división padre con una estrategia local personalizado. Pero para la nueva estrategia sea eficaz, el sistema de medición de e...Starting at €5.74
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Midwest Office Products (Spanish version)
Kaplan, Robert S.Case HBS-106S04Accounting and ControlPresents an easy introduction to time-driven activity-based costing (ABC) that allows students to build a simple ABC model of order profitability. Midwest's time-driven ABC approach is based on two categories of parameter estimates. The first is the cost per hour of employees performing diverse tasks, such as order-entry operators and delivery personnel performing desktop deliveries. The second is the estimated time required for employees to perf...Starting at €8.20
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Domestic Auto Parts (Spanish version)
Kaplan, Robert S.Case HBS-106S15Accounting and ControlDescribes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy.Starting at €8.20
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Accounting Fraud at WorldCom (Spanish version)
Kaplan, Robert S.; Kiron, DavidCase HBS-109S04Business Ethics and Corporate Social ResponsibilityThe principal players in WorldCom's accounting fraud included CFO Scott Sullivan, the General Accounting and Internal Audit departments, external auditor Arthur Andersen, and the board of directors. The case provides sufficient detail to allow for a full discussion of the pressures that lead executives and managers to "cook the books," the boundary between earnings smoothing or management and fraudulent reporting, the role for internal control sy...Starting at €8.20
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John Deere Component Works (A) (Spanish version)
Kaplan, Robert S.; March, ArtemisCase HBS-115S03Accounting and ControlThe division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with the opportunity to critique a standard cost system and to assess the characteristics of the proposed system that traces costs to production activities.Starting at €8.20
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Componentes de Obras John Deere (B)
Kaplan, Robert S.; March, ArtemisCase HBS-115S04Accounting and ControlDespués de haber instalado un sistema basado en la actividad, la división está explorando la visión proporcionada por ese sistema. En particular, se estudia la economía del proceso de planificación del tamaño de lote y la gestión de la mezcla de productos.Starting at €5.74
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Texas Instruments: Cost of Quality (B) (Spanish version)
Kaplan, Robert S.; Ittner, Christopher D.Case HBS-119S20Accounting and ControlA division questions whether to retain, modify, or abandon its cost of quality system now that more direct measures of quality have been adopted. Discusses the role of quality cost measurement in a mature quality management system.Starting at €5.74
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'It Just Works' (Spanish version)
Eisenmann, Thomas R.; Pao, Michael; Barley, LaurenCase HBS-812S02EntrepreneurshipDropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new product features, how to target enterprise customers, and whether to pursue distribution deals with smartpho...Starting at €8.20