IESE (España)
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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Experimentos para llegar a los pobres sin romper la red de seguridad: el seguro médico público en Massachusetts
Savedoff W.; Murphy C.; García Prat, Antoni; Rosenmöller, MagdaCase P-1005Service and Operations ManagementLa llegada de una nueva Directora a la agencia de programas de asistencia sanitaria del Estado provoca un replanteamiento de los mecanismos de cobertura, costes y calidad del servicio. Tras revisar pasadas iniciativas, la nueva Directora decide emprender una serie de reformas a fin de alcanzar los objetivos señalados de forma significativa. Los cambios implican nuevos sistemas de relación entre el estado, las compañías aseguradoras y los proveedo...Starting at €8.20
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Experiments in reaching the poor without tearing the safety net: public health insurance in Massachusetts
Savedoff W.; Murphy C.; García Prat, Antoni; Rosenmöller, MagdaCase P-1005-EService and Operations ManagementThe arrival of a new director at the state's health program agency leads to a reconsideration of the coverage mechanisms, costs and service quality. After reviewing previous activities, the new director decides to undertake a series of reforms in order to attain the goals that have been set. The changes require a new framework of relationships between the state, the insurance companies and the health providers, creating new opportunities and risk...Starting at €8.20