IESE (España)
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Inroads de México, A.C.
González F.; Guillén, F. J.; Martínez, J. L.; Martín Cavanna, J.Case M-1041MarketingSe analiza la introducción de una institución norteamericana en México. Su objetivo es contribuir a la promoción de jóvenes con talento pertenecientes a minorías étnicas. La implantación en México conlleva una modificación notable de estos objetivos para acomodarse a las circunstancias de este país. Se discuten los aspectos estratégicos y operativos de este desarrollo institucional.Starting at €8.20
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Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour
Markakis, Mihalis; Sabrià, FedeCase OIT-6-EService and Operations ManagementBruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...Starting at €8.20