IESE (España)
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Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Julia; Sosna, Marc; Darsch, DaveCase EFC-1-EEntrepreneurship, Information Technologies, Innovation and ChangeThis FocusCase is about a young VC-backed technology company in the UK, trying to turn around from a near-death crisis after their market did not pick up. The company Argo Interactive focused, with their innovative software product, on the newly emerging WAP-market. However, after burning through 14 million pound sterling of venture capital, the market had still not shown any signs of life, and the senior management team needed to make an urgent...Starting at €8.20
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Anderson Bicycle Company
Littell A.; Baucells Alibés, ManelCase AD-316-EService and Operations ManagementAnderson manufactured two specialized models of bicycles in a single plant. Manufacturing operations were grouped into four departments: frame stamping; drivetrain assembly; Alpha model assembly; and Delta model assembly. The two models use these resources with different intensities, and they have different contribution margins. The objective is to use linear programming to calculate the production plan that maximizes profits.Starting at €8.20