IESE (España)
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Strategies That Go the Distance in Africa
Ariño Martín, AfricaArticle ART-2671-EStrategyWhat do you need to know to expand your operations across the African continent? Quantitative data and statistical analyses are meaningless unless they go hand-in-hand with a deeper understanding and appreciation of the non-traditional factors that make growing a business there possible. This article shares the collective wisdom of African business leaders on the do's and don'ts of internationalizing in Africa, based on first-person interviews th...Starting at €8.20
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Estrategias de largo recorrido para crecer
Ariño Martín, AfricaArticle ART-2671Strategy¿Qué necesita saber para expandirse en el continente africano? Los datos cuantitativos y análisis estadísticos le servirán de poco si no entiende bien los factores atípicos que permiten consolidar un negocio allí. Este artículo comparte la sabiduría colectiva de líderes empresariales en África y recoge consejos y advertencias para la internacionalización en el continente. Se trata de una guía elaborada por la autora a partir de las entrevistas qu...Starting at €8.20
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Understanding the downfall of Enron
Peñalva, FernandoCase C-720-EAccounting and ControlThis case describes the collapse of Enron, the U.S. energy giant. It explains in a simple and accessible way the causes that led to one of the largest bankruptcies in corporate history. It deals with all the accounting abuses performed by Enron's management, the conflicts of interest of some of its employees, and the role of the Board of Directors and of the external auditor, Arthur Andersen LLP.Starting at €8.20