IESE (España)
- Case
Amanco Brasil (A): Branding Strategy
Collection: IESE (España)Ref.: M-1282-EPublished: Jul 16, 2012Format: PDFPages: 18Language: English - Case
Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Collection: IESE (España)Ref.: M-1275-EPublished: Dec 21, 2011Format: PDFPages: 24Language: English - Case
Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Collection: IESE (España)Ref.: M-1284-EPublished: Jul 16, 2012Format: PDFPages: 4Language: English - Case
Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Collection: IESE (España)Ref.: M-1283-EPublished: Jul 16, 2012Format: PDFPages: 8Language: English - Case
Philips Electronics in China
Collection: IESE (España)Ref.: P-969-EPublished: May 12, 2000Format: PDFPages: 23Language: English