IESE (España)
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: pdfPages: 6Language: Spanish - Case
Ebe (A)
Collection: IESE (España)Ref.: SI-81Published: Jun 1, 1995Reviewed: Jun 1, 1995Format: pdfPages: 11Language: Spanish - Case
Juan Vila. Programador
Collection: IESE (España)Ref.: SI-79Published: Jun 1, 1995Reviewed: Jun 1, 1995Format: pdfPages: 3Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: pdfPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: pdfPages: 19Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: pdfPages:Language: English - Case
El riesgo (B)
Collection: IESE (España)Ref.: SI-84Published: Jun 1, 1995Reviewed: Jun 1, 1995Format: pdfPages: 3Language: Spanish - Case
Ebe (B)
Collection: IESE (España)Ref.: SI-82Published: Jun 1, 1995Reviewed: Jun 1, 1995Format: pdfPages: 2Language: Spanish - Case
El riesgo (A)
Collection: IESE (España)Ref.: SI-83Published: Jun 1, 1995Reviewed: Jun 1, 1995Format: pdfPages: 8Language: Spanish - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Format: pdfPages: 17Language: English