IESE (España)
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Chemical Fusion (C)
Baucells, Manel; Müller-Trede, JohannesCase AD-364-EDecision AnalysisAs happened in parts A and B of this case, Química del Vallès has to decide how many units to produce before it knows the demand. However, now the company faces two types of uncertain demand, which leads to the Monte Carlo simulation being introduced as an analytical instrument capable of addressing this problem. This case is based on the case "Química del Vallès (C)" by Professors Manuel Baucells and Dana K. Clyman (AD-256).Starting at €5.74
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Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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La estrategia móvil de Vueling emprende el vuelo
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193Information Technologies, Innovation and Change, StrategyVueling Airlines anunció en 2014 que iba a asignar un porcentaje más amplio de su presupuesto de IT a las aplicaciones móviles que a la web. Ahora bien, los ingresos de la plataforma móvil seguían siendo relativamente bajos en comparación con los de la web. Al diseñar la futura estrategia móvil de Vueling, los directores de IT y de Marketing Online se enfrentan al dilema de si priorizar las ventas o la experiencia del cliente.Starting at €8.20
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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Fusión Química (C)
Baucells, Manel; Müller-Trede, JohannesCase AD-364Decision AnalysisTal como sucedía en las partes (A) y (B) de este caso, Química del Vallés tiene que decidir cuántas unidades producir antes de conocer la demanda. Sin embargo, ahora la empresa afronta dos demandas inciertas, lo cual motiva la introducción de la simulación de Montecarlo como un instrumento de análisis capaz de abordar este problema. Este caso está basado en el caso "Química del Vallés (C)" de los profesores manuel Baucells y Dana K Clyman (AD-256...Starting at €5.74