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Tech with a Side of Pizza: How Dominos Rose to the Top
Groysberg, Boris; Seligson, SusanCase HBS-421035-EKnowledge and CommunicationAfter hitting an all-time low in 2008, Domino's Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world's leading international fast-food retailer. Domino's considered itself as much a tech company as it was a purveyor of fast food, with digital orders accounting for a high percentage of sales. Domino's was run more like a Silicon Valley company than a fast food chain and was described ...Starting at €8.20