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Executive Decision-Making at Zola
Edmondson, Amy C.; Roberto, Michael A.Case HBS-622074-EKnowledge and CommunicationIn April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization's key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a honeymoon-planning service. However, the March 2020 onset of COVID-19 had prompted many couples to delay or cancel their weddings, and it was unclear how long the pandemic would last. ...Starting at €8.20