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Executive Decision-Making at Zola
Edmondson, Amy C.; Roberto, Michael A.Case HBS-622074-EKnowledge and CommunicationIn April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization's key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a honeymoon-planning service. However, the March 2020 onset of COVID-19 had prompted many couples to delay or cancel their weddings, and it was unclear how long the pandemic would last. ...Starting at €8.20
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GE's Imagination Breakthroughs: The Evo Project
Bartlett, Christopher A.; Hall, Brian J.; Bennett, NicoleCase HBS-907048-EKnowledge and CommunicationIn September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the business units, focusing on GE Transportation as it launches a series of groundbreaking, green products--from the Evolution Locomotive to the Hybrid Locomotive. The growth process t...Starting at €8.20