Ivey Business School (Canada)
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New Balance: Developing an Integrated CSR Strategy
Vesela VelevaCase IVEY-9B10M011-EMarketing, StrategyThis case focuses on New Balance, a privately held company and the fourth largest athletic footwear manufacturer in the world. Founded over 100 years ago, New Balance has a strong social responsibility culture and mission established by its owners. Its commitment to employees, for example, was expressed through maintaining domestic manufacturing in the United States (the only large footwear manufacturer to do so presently) and avoiding layoffs in...Starting at €8.20