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SafeGraph: Selling Data as a Service
Nanda, Ramana; Nagaraj, Abhishek; Ciechanover, Allison M.Case HBS-821082-EEntrepreneurshipSet in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on nearly 7 million businesses in the U.S. and Canada from a variety of providers, then labelled attributes of the data such as the brand affiliation and how long consumers remained at ...Starting at €8.20