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Quibi: The Failure of Hollywood’s “Next Big Thing”
Cameron Soregaroli, Eric JanssenCase IVEY-W25417-EEntrepreneurship, StrategyFollowing its official launch on April 6, 2020, Quibi, a mobile-only short-form video streaming platform that had raised over $1.7 billion had failed to gain the traction it was expecting and fell well short of its first-year growth projections. The company ultimately announced that it was shutting down after just six months in October 2020. Exactly where had Quibi gone wrong, and what lessons could investors learn from their failed investment in...Starting at €8.20
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Transformation and Renewal (Spanish version)
Koehn, Nancy F.; McNamara, Kelly; Khan, Nora N.; Legris, ElizabethCase HBS-315S04EntrepreneurshipTransformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and ...Starting at €8.20