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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCase IVEY-9B20A073-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theStarting at €8.20
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Cameron Auto Parts: Early Internationalization
Paul W. Beamish; Harold CrookellCase IVEY-9B16M043-EEntrepreneurship, StrategyThis case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporti...Starting at €8.20
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Cameron Auto Parts: Early Internationalization (Spanish version)
Paul W. Beamish; Harold CrookellCase IVEY-W28419Entrepreneurship, StrategyThis case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporti...Starting at €8.20
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EBS in China
Lin Lu; Paul W. Beamish; Jiao Bo; Jiajia LuCase IVEY-9B16M215-EEntrepreneurship, StrategyEnvironmental & Best Safety (EBS) China was the subsidiary of an American mid-sized firm in the safety products and services industry. Between 2000 and 2015, it had employed at different points a variety of strategic approaches to the Chinese market, including local market exploration and learning, autonomous local research and development (R&D), the transfer of local knowledge to centralized R&D, and the return of localization. The global busine...Starting at €8.20
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Terra Bite Lounge: Pay What You Want Café
June Cotte; Remi TrudelCase IVEY-9B09A013-EEntrepreneurship, MarketingIn April 2009, the founder and owner of Terra Bite Lounge was considering opening another location. The Terra Bite Lounge was a Kirkland, Washington café with no prices and voluntary payment. The owner believed that Terra Bite was a demonstration of a high level of honesty and trust, between himself and the customer. There were several considerations to evaluate in deciding to open a new location. Where should the new location be? The current loc...Starting at €8.20
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Tavazo Co.
Paul W. Beamish; Majid Eghbali-ZarchCase IVEY-9B10M093-EEntrepreneurship, StrategyIn June 2010, Naser Tavazo, one of the three owner/manager brothers of both Tavazo Iran Co. and Tavazo Canada Co., was considering the company's future expansion opportunities, including further international market entry. Candidate cities of interest were Los Angeles, Dubai and other cities with a high Iranian diaspora. Another question facing the owners was where to focus on the value chain. Should the family business use its limited resources ...Starting at €8.20