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Thunderball (B)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M020-EEntrepreneurship, StrategyThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Starting at €5.74
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Magic Murray's Viral Videos
Colin McDougall; Holly EarithCase IVEY-9B17A052-EEntrepreneurship, MarketingIt was September 28, 2015 when Murray Sawchuck, an award-winning magician and headline performer in Las Vegas received an e-mail from Seth Leach, a young, but accomplished creator of viral videos based in Denver, Colorado. Leach felt strongly that Sawchuck’s talent for magic and comedy had great social media potential and that a meaningful collaboration could be developed between them. An initial test video was recorded and was an instant viral s...Starting at €8.20
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Thunderball (A)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M019-EEntrepreneurship, StrategyAn entrepreneur is at a crossroads. He has successfully executed a pilot event in Las Vegas for THUNDERBALL!, his long-drive golf media property that includes live events, television production, and sports wagering. He has also secured a prime-time airing commitment with The Golf Channel for three episodes. However, he must cover the costs of hosting a live event and producing it as a television show. The business model would combine sponsorship ...Starting at €8.20
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Focal Systems: The Automation of Brick & Motar Retail
Shaw, Kathryn; Chaubard, Francois; Jedras, JamesCase SGSB-E764-EEntrepreneurshipFocal Systems, with fresh new Series B funding and more new orders than it could handle, believed its novel out-of-stock detection system would prove the sweet spot in the automation of traditional brick and mortar retail stores. Small cameras on store shelves could automatically log any products in need of resupply, but also order the items to restock, saving store managers valuable time each day. Stores would see lower labor costs but also woul...Starting at €8.20
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Thunderball (C)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M021-EEntrepreneurship, StrategyThis a supplement to Thunderball (A).Starting at €5.74