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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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Scale-up! How Google Accelerated Underrepresented Companies
Ziebelman, Peter; Mansfield, Imogen; Mirabile; DominicCase SGSB-E761-EEntrepreneurshipThe case explores Google’s accelerator programs and its efforts to support underrepresented start-ups that are ready to scale. Students will understand Google’s approach to (1) building accelerator programs, (2) selecting which startups to participate, and (3) leveraging the resources of Google and its parent, Alphabet. The case also provides an overview of the specific accelerator programs, curriculum, and benefits, which are helpful for student...Starting at €8.20
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Venus Medtech: Global Innovation in the Race Between China and the USA
Ziebelman, Peter; Golden, JosephCase SGSB-E693-EEntrepreneurshipThe main purpose of the Venus Medtech case is to give students a greater appreciation for the scale, sophistication, and competitiveness of the innovation landscape outside of Silicon Valley, with particular focus on China. Through a dramatized account of the June 2013 Series A fundraising experience of Venus Medtech, a Chinese medical device start-up, the case forms the basis of a rich, in-class discussion about the similarities and differences...Starting at €8.20
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Floodgate: An Entrepreneurials VC
Ziebelman, Peter; Orleans, AmadeusCase SGSB-E644-EEntrepreneurshipMike Maples Jr. founded the micro-VC firm Floodgate in 2006, after a successful career as an entrepreneur with two startup IPOs under his belt. At the time, he had identified a group of overlooked founders in Silicon Valley: those who wanted to raise only $1 million or less, a growing group since costs involved in launching a company had been declining significantly as a result of technological advancements and innovative management approach, suc...Starting at €8.20