Ivey Business School (Canada)
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Advantage Food & Beverage Vending
Michael A. Levin; Bruce C. BaileyCase IVEY-9B12A017-EMarketingAdvantage Food & Beverage Vending is a decision-based case that highlights four options for the owner and president of the Advantage Food & Beverage (AF&B) snack vending operation. He had been running his business for 16 years and possessed a great deal of knowledge about his company and the vending industry. His dilemma was whether or not to invest in his existing operation and, if so, how to determine the best use of his resources. The vending ...Starting at €8.20
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Advantage Food & Beverage Sales Representative
Michael A. Levin; Bruce C. BaileyCase IVEY-9B13A023-EMarketingAdvantage Food & Beverage (AF&B), a sales and service vending machine company, has added an Avanti kiosk division and hired a sales representative to devote all their time to selling the kiosk service to businesses within a specific geographic market. In the first year of the kiosk operation, AF&B hired and fired three sales representatives while acquiring seven Avanti customers. A management review uncovered issues with the selling process and t...Starting at €8.20
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Capitalization of Costs at Salesforce.com
Darren Henderson; Chris Sturby; Jessica KellyCase IVEY-9B12B021-EAccounting and ControlAn investor wishes to make an investment in a software/information technology company. The investor is intrigued by the growth prospects of firms in the cloud computing industry and is deciding on whether to make an investment in the common shares of Salesforce.com. While the industry appears to be very attractive, concerns have been raised in the financial media over the company's accounting policy decisions, particularly the decision to capital...Starting at €8.20
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Accounting for Content at Demand Media
Chris Sturby; Jessica KellyCase IVEY-9B12B032-EAccounting and ControlAn analyst is assessing Demand Media’s accounting policies in the face of media scrutiny around its capitalization of media costs as well as some of its non-GAAP disclosures. She has to decide whether it is appropriate to capitalize these costs. In order to do so, she must evaluate whether the costs meet the definition of an asset. After analyzing the company, its business model and its strategy, she can compare its content costs to various other...Starting at €8.20