IESE (España)
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Canadian Pacific Railway and the Creation of Shareholder Value (A)
Simon, Jan; Tatay, Santiago; Richards, WilliamCase F-895-EFinance, StrategyBy the end of 2011, Green and the financial markets were informed that the hedge fund Pershing Square Capital Management (PSCM), led by founder and CEO Bill Ackman, had increased its share in CPR from 12.4% to 14.2%. Ackman was an "activist" hedge fund manager , known for having made big changes to the boards of the companies that he had invested in as well as having provided his shareholders with handsome returns. In light of this event, Green h...Starting at €8.20
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Canadian Pacific Railway and the Creation of Shareholder Value (B)
Simon, Jan; Tatay, Santiago; Richards, WilliamCase F-896-EFinance, StrategyBy the end of 2011, it was communicated to Green and the financial markets that the hedge fund Pershing Square Capital Management (PSCM), led by founder and CEO Bill Ackman, had increased its share in CPR from 124% to 14´2%. Ackman was an "activist" hedge fund manager , known for having made big changes to the boards of the companies that he had invested in as well as having provided his shareholders with handsome returns. In light of this event...Starting at €5.74