IESE (España)
- Case
Poland: The transition to a free economy (A)
Collection: IESE (España)Ref.: ASE-253-EPublished: Apr 1, 1992Format: PDFPages: 22Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Polonia: La transición hacia una economía liberalizada (B)
Collection: IESE (España)Ref.: ASE-254Published: Apr 1, 1992Reviewed: Apr 1, 1992Format: PDFPages: 5Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Case
Poland: The transition to a free economy (B)
Collection: IESE (España)Ref.: ASE-254-EPublished: Apr 1, 1992Format: PDFPages: 5Language: English - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Supera Capital: How to Make the Most of a Portfolio Company's Growth Potential: Balancing the Investment Period Against the Life Cycle of a Private Equity Fund
Collection: IESE (España)Ref.: F-988-EPublished: Apr 26, 2022Format: PDFPages: 15Language: English - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Format: PDFPages: 17Language: English - Case
Polonia: La transición hacia una economía liberalizada (A)
Collection: IESE (España)Ref.: ASE-253Published: Apr 1, 1992Reviewed: Apr 1, 1992Format: PDFPages: 23Language: Spanish