IESE (España)
- Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Licor del Polo 2 en 1 & BBDO (B)
Collection: IESE (España)Ref.: M-989Published: Feb 1, 1995Reviewed: Feb 1, 1995Format: PDFPages: 55Language: Spanish - Case
Licor del Polo 2 en 1 & BBDO (A)
Collection: IESE (España)Ref.: M-987Published: Feb 1, 1995Reviewed: Feb 1, 1995Format: PDFPages: 31Language: Spanish - Case
Ruffles
Collection: IESE (España)Ref.: M-937Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: PDFPages: 22Language: Spanish - Case
e-Clio
Collection: IESE (España)Ref.: M-1119Published: Mar 2, 2001Format: PDFPages:Language: Spanish - Case
Vet Center (B): Marketing
Collection: IESE (España)Ref.: M-1027Published: Nov 1, 1996Reviewed: Nov 1, 1996Format: PDFPages: 6Language: Spanish - Case
Vet Center (A): Marketing
Collection: IESE (España)Ref.: M-1026Published: Nov 1, 1996Reviewed: Nov 1, 1996Format: PDFPages: 12Language: Spanish - Case
Licor del Polo 2 en 1 & BBDO (A)
Collection: IESE (España)Ref.: M-987-EPublished: Feb 1, 1995Format: PDFPages: 31Language: English - Technical Note
People-Meters: Monitoring and Measuring TV Audiences
Collection: IESE (España)Ref.: MN-314-EPublished: Dec 1, 1997Format: PDFPages: 17Language: English