IESE (España)
- Case
Comercial Nacional (A)
Collection: IESE (España)Ref.: ASE-120-EPublished: Jan 1, 1989Format: PDFPages:Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
Carolina Herrera
Collection: IESE (España)Ref.: M-936Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: PDFPages: 29Language: Spanish - Case
Woman at a Crossroads (A)
Collection: IESE (España)Ref.: DPO-334-EPublished: Nov 10, 2014Format: PDFPages: 8Language: English - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Technical Note
La opinión del anunciante sobre el estado actual de la publicidad en España
Collection: IESE (España)Ref.: MN-320Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 18Language: Spanish - Case
Ibersecurities on line
Collection: IESE (España)Ref.: M-1062Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 26Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Case
Redes de Campo
Collection: IESE (España)Ref.: M-1170Published: Oct 15, 2003Format: PDFPages: 23Language: Spanish