IESE (España)
-
GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
-
Dowry: A Price for a Bride
Olale, Esther; Ribera, AlbertoCase DPO-294-ELeadership and People ManagementWhile studying for an MBA in Washington, D.C., a Kenyan woman falls in love with a classmate from the United States. Eventually they get engaged and decide to marry and live in Nairobi, where she plans to take over her father's business. When the groom arrives in Nairobi to meet her fiancée's family, she explains to him that her family expects to receive a dowry, consisting of some gifts and cash, in keeping with the tradition of their tribe.Starting at €8.20