IESE (España)
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Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)
Leggett, Brian O'ConnorCase DPO-109-ELeadership and People ManagementAccording to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her conten...Starting at €8.20
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Amnesty International
Taylor G.; Valor Sabatier, JosepCase SI-36-EKnowledge and CommunicationThis case describes the mission, organisational structure and operation of Amnesty International, the world-wide organisation devoted to the defense of human rights. The issue of recruiting and fund raising is thoroughly explored.Starting at €8.20
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Apple's iPhone: Calling Europe or Europe Calling (Abridged)
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCase SI-172-EKnowledge and CommunicationAbridged version of SI-167-E case. Apple needs little introduction. After the launch of the highly successful iPod in 2001, Apple has been on an aggressive growth path (revenues have increased by a compound annual growth rate (CAGR) of 31% and net income surged ahead at a CAGR of 128%). In 2007, Apple declared that they would once change yet another industry - mobile telephony - with the iPhone. The iPhone was heralded as an immediate success in ...Starting at €8.20
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Soft Power and Personal Magnetism: Brendan Bracken
Leggett, Brian O'ConnorCase DPO-136-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management: If one has professional credibility and is charming and articulate, does personal credibility, in so far as one's private life is concerned, really matter in the long run? This case is not only about the balance between professional and personal credibility; it also covers the importance of perception in the communication process. The world has known many great survivors and certainly our protagonist in this case, Brendan Bracken, was one of th...Starting at €8.20
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Apple's iPhone: Calling Europe or Europe Calling
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCase SI-167-EKnowledge and CommunicationApple needs little introduction. After the launch of the highly successful iPod in 2001, Apple has been on an aggressive growth path (revenues have increased by a compound annual growth rate (CAGR) of 31 % and net income surged ahead at a CAGR of 128 %). In 2007, Apple declared that they would once change yet another industry - mobile telephony - with the iPhone. The iPhone was heralded as an immediate success in the U.S. selling one million uni...Starting at €8.20
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El iPhone de Apple: llamando a Europa o Europa llama
Mitchell, Jordan; Sieber, Sandra; Valor Sabatier, JosepCase SI-167Knowledge and CommunicationApple necesita poca presentación. Tras el exitoso lanzamiento del iPod en 2001, Apple había recorrido una trayectoria de crecimiento rápido (los ingresos se habían incrementado con un crecimiento anual acumulado del 31% y un benefício neto que se había disparado, con un crecimiento anual acumulado del 128%). En 2007, Apple declaró que de nuevo iban a revolucionar otra industria - la de telefonía - con el iPhone. El iPhone se reveló como un éxito ...Starting at €8.20
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A Question of Credibility
Leggett, Brian O'ConnorCase DPO-5-ELeadership and People ManagementThe persuasive role of character was seriously devalued during the Enlightenment. The rise of experimental science emphasised the goal of neutrality, which was thought to be guaranteed only through radical detachment: subject and object were thus torn asunder.Starting at €8.20