HBSP (USA)
-
The Social Purpose of the Firm
Spar, Debora L.; Comeau, JuliaCase HBS-323051-EKnowledge and CommunicationThe Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to "make a difference in the world" - that is, to address a significant societal problem as a commercial endeavor. This Module Note summarizes the cases and themes discussed in SPF. Together, the cases are designed to study entrepreneurs and business leaders who are tackling...Starting at €8.20
-
Chasing a 2020 Vision (Spanish version)
Ofek, Elie; Sato, Nobuo; Kanno, AkikoCase HBS-518S09MarketingIn early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company's growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart of the strategy to achieve these goals are a desire to embrace a more direct to consumer mindset, expand into new customer segments, and communicate a more consistent and emotional...Starting at €8.20