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Pfizer más allá del # 1
Vázquez Ríos, Alejandro; Zavala Ojeda, MarioCase IPADE-DP 04 C 02Este caso es la segunda parte del caso Pfizer adquiere Pharmacia en donde se describe a detalle el proceso que siguió la empresa durante la integración de ambas empresas. En caso presenta las distintas etapas profundizando en las estrategias de liderazgo (coaching), organización, condiciones laborales y la alineación de las políticas y prácticas de Recursos Humanos.Starting at €8.20
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Behavioural Insights Team (B)
Luca, Michael; Rooney, PatrickCase HBS-915025-EMarketingExamines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexa...Starting at €5.74
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Behavioural Insights Team (A) and (B), Teaching Note
Luca, Michael; Rooney, PatrickTeaching Note HBS-916050-EMarketingTeaching note for cases 915024 and 915025. The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter tha...Starting at €0.00
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Pfizer adquiere Pharmacia
Vázquez Ríos, Alejandro; Zavala Ojeda, MarioCase IPADE-DP 04 C 01José Manuel Escobar, director de Recursos Humanos, era convocado a una reunión de directores para discutir la noticia que acababa de conocerse en todo el mundo: Pfizer compraría a uno de sus competidores: Pharmacia. Escobar sabía que el proceso requeriría de una planeación muy detallada por la complejidad que representaba integrar dos operaciones mundiales. El equipo directivo tenía en sus manos la posibilidad de mejorar la experiencia que había ...Starting at €8.20
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The Role of Platform Design (Spanish version)
Luca, Michael; Stern, Scott; Cook, Devin; Kim, HyunjinCase HBS-921S09StrategyThe case opens with a description of Airbnb's successful growth from 2008-2016. The case emphasizes the vital role played by trust among guests and hosts in the platform's success. Airbnb's co-founder and CEO Brian Chesky is quoted explaining, "Access is built on trust, and trust is built on transparency. When you remove anonymity, it brings out the best in people. We believe anonymity has no place in the future of Airbnb or the sharing economy....Starting at €8.20
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Behavioural Insights Team (A)
Luca, Michael; Rooney, PatrickCase HBS-915024-EMarketingThe Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter that the UK tax department (HMRC) sends to deli...Starting at €8.20