IESE (España)
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NESA
Palencia, Luis; Grandes, Mª JesúsExercise CE-26Accounting and ControlEn julio de 2013, Pedro Torca y Marisa Mercader viajaron a Taxonia, un pequeño principado europeo, para celebrar su reciente graduación del programa Executive MBA. Pedro, que trabajaba en una ingeniería, y Marisa, que era responsable de Project Finance en un banco, hacía tiempo que se planteaban fundar su propia empresa, y estaban continuamente explorando oportunidades de negocio. Taxonia, situada entre Suecia y Portugal, era conocida por sus rec...Starting at €8.20
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The British Parbaked Bread Ltd.
Ormazabal, Gaizka; Soler, EdiCase C-782-EAccounting and ControlFounded in 2010 by its current CEO, Alisha Balasubramanian, The British Parbaked Bread Ltd. (BPB) manufactured parbaked bread in the United Kingdom. Since the start of its operations, BPB had experienced spectacular growth. In the fiscal year 2013 the firm's sales were £13 million. Prompted by the company's rapid growth, Alisha and Li Yan Chen - the firm's CFO - had decided to implement a new information system to measure BPB's performance on a m...Starting at €8.20
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NESA
Palencia, Luis; Grandes, Mª JesúsExercise CE-26-EAccounting and ControlIn July 2013, Pedro Torca and Marisa Mercader travelled to Taxonia, a small European principality, to celebrate their recent graduation from the Executive MBA program. Pedro, who worked at an engineering firm, and Marisa, who was in charge of Project Finance at a bank, had been thinking about starting their own company for a long time, and they were constantly exploring business opportunities. Taxonia, located between Sweden and Portugal, was kno...Starting at €8.20
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Le Grand Hôtel de Leysin (GHL)
Soler, Edi; Ormazabal, GaizkaCase C-805-EAccounting and ControlIn Le Grand Hôtel de Leysin (GHL), the participant plays the role of the hotel's general manager, Sofie Keller, who must make several decisions to improve the profitability of the business. The main ones are: to decide whether to keep or stop offering the conference service, and to analyze how to react to the steep discount on the room price offered by a competitor with similar characteristics. Both decisions are framed in a context of crisis cau...Starting at €8.20
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Le Grand Hôtel de Leysin (GHL)
Soler, Edi; Ormazabal, GaizkaCase C-805Accounting and ControlLe Grand Hôtel de Leysin (GHL) permite poner al participante en la piel de la directora general del hotel, Sofie Keller, quien debe tomar varias decisiones para mejorar la rentabilidad del negocio. Las principales son dos: decidir si mantener o dejar de ofrecer el servicio de conferencias y analizar cómo reaccionar ante el fuerte descuento en el precio de habitación ofrecido por un competidor de características similares a las de su hotel. Ambas...Starting at €8.20
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The British Parbaked Bread Ltd.
Ormazabal, Gaizka; Soler, EdiCase C-782Accounting and ControlFundada en 2010 por su actual directora general, Alisha Balasubramanian, The British Parbaked Bread (BPB) fabricaba pan precocido en el Reino Unido. Desde el inicio de sus operaciones, BPB había experimentado un crecimiento espectacular. En el año fiscal 2013 las ventas de la compañía fueron de 13 millones de libras. Debido al rápido crecimiento de la empresa, Alisha y Li Yan Chen -la directora financiera- habían decidido implementar un nuevo sis...Starting at €8.20
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The E-Line Cityboard
Soler, Edi; Peñalva, FernandoCase C-784-EAccounting and Control, EntrepreneurshipSix months after incorporating the company, the two founders of the firm E-Line Cityboard Supply Ltd. (ELC) were preparing the first Board of Directors meeting. ELC was a London-based distributor and online retailer of the E-Line Cityboard, a portable and rechargeable battery-powered self-balancing wheeled board, commonly referred to in the market as a "hoverboard." Increased competition and legislation prohibiting the use of hoverboards in publi...Starting at €8.20
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NESA (Portuguese Version, Brazil)
Palencia, Luis; Grandes, Mª JesúsExercise CE-26-PBAccounting and ControlIn July 2013, Pedro Torca and Marisa Mercader travelled to Taxonia, a small European principality, to celebrate their recent graduation from the Executive MBA program. Pedro, who worked at an engineering firm, and Marisa, who was in charge of Project Finance at a bank, had been thinking about starting their own company for a long time, and they were constantly exploring business opportunities. Taxonia, located between Sweden and Portugal, was kno...Starting at €8.20
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Le Grand Hôtel de Leysin (GHL) (Portuguese Version, Brazil)
Soler, Edi; Ormazabal, GaizkaCase C-805-PBAccounting and ControlIn Le Grand Hôtel de Leysin (GHL), the participant plays the role of the hotel's general manager, Sofie Keller, who must make several decisions to improve the profitability of the business. The main ones are: to decide whether to keep or stop offering the conference service, and to analyze how to react to the steep discount on the room price offered by a competitor with similar characteristics. Both decisions are framed in a context of crisis cau...Starting at €8.20
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Salers Dairy Products
Soler, Edi; Esteves, Joel; Ormazabal, GaizkaCase C-781-EAccounting and Control"We could revisit the cream issue but I'm not sure it's worth the trouble. The Spaniards will never accept the deal?" Manuel Da Silva, sales manager of the Portuguese division of Salers Dairy Products, said these words at a meeting held in January 2013 at the factory in Fundão, a beautiful town located in eastern Portugal. That morning, Paulo Moreira (the CEO of the Portuguese division) and the rest of the Fundão factory's top management team wer...Starting at €8.20