IESE (España)
-
Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20
-
The Patel Family: Instilling Values to Cope with Wealth
Werbeck A.; Venza Luca; Liechtenstein, HeinrichCase F-839-EBusiness Ethics and Corporate Social ResponsibilityThis case study delves into the lives of the Patel family in Greenwich, Connecticut. After experiencing a substantial financial windfall, the Patel family finds themselves living a new lifestyle of affluence and luxury that they must learn to come to terms with. The case study discusses the backgrounds of the parents and each of the family members' ability (or inability) to deal with the new found fortune. They discover that philanthropy is a goo...Starting at €8.20