IESE (España)
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El Ganso Takes Flight (B)
Amigó i Navarro, Pau; Prats, Mª JuliaCase E-181-EDecision Analysis, Entrepreneurship, StrategyAfter experiencing impressive growth, El Ganso brings LVMH on board as a strategic partner in a move that will help the Spanish clothing group tackle several significant challenges it's facing. This case discusses how the deal for L Capital to take a stake in El Ganso's parent company was forged, the aspects of the alliance with LVMH that were most significant, the elements of a new strategic plan developed by the company, and the changes made to...Starting at €5.74
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El Ganso levanta el vuelo (B)
Amigó i Navarro, Pau; Prats, Mª JuliaCase E-181Decision Analysis, Entrepreneurship, StrategyTras manifestar un crecimiento notable, El Ganso incorpora a LVMH como socio estratégico en un movimiento que ayudará al grupo textil español a encarar los importantes retos a los que se enfrenta. Este caso explica cómo se fraguó la entrada de L Capital en el accionariado, qué aspectos de la alianza con LVMH resultaron más relevantes, en qué consistió la realización de un nuevo plan estratégico y qué cambios se produjeron en el modelo de expansió...Starting at €5.74
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Split One (A)
Riverola, Josep; Zschiesche A.Case P-989-EService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20
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Split One (A)
Riverola, Josep; Zschiesche A.Case P-989Service and Operations ManagementLa agencia de marketing relacional Split One se enfrenta a un fuerte aumento de la carga de trabajo debido a la consolidación de la cartera de clientes. Después de analizar la situación Osu, uno de los socios fundadores, pensó que, aumentando la plantilla, podría solucionar los problemas por lo menos a corto plazo. Pero también se preguntaba si ésto ocultaría problemas de organización interna o deficiencias comerciales de mayor índole.Starting at €8.20
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Split One (A) (Portuguese Version, Brazil)
Riverola, Josep; Zschiesche A.Case P-989-PBService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20
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Split One (A) (Portuguese Version, Portugal)
Riverola, Josep; Zschiesche A.Case P-989-PPService and Operations ManagementThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Starting at €8.20