IESE (España)
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Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)
Leggett, Brian O'ConnorCase DPO-109-ELeadership and People ManagementAccording to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her conten...Starting at €8.20
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FIAFE: carreras de automóviles que no dejan rastro
Nueno, José Luis; Gabarda, GustavoCase M-1336Entrepreneurship, Innovation and Change, MarketingLa Fórmula E (FE), conocida oficialmente como campeonato FIA Fórmula E, es una categoría de competición automovilística en la que sólo participan vehículos eléctricos. Este campeonato cuenta con la aprobación de la Fédération Internationale de l'Automobile (FIA). La F1 y NASCAR son sectores que siguen la premisa de "el ganador se lo lleva todo" (WTA, por sus siglas en inglés). Estos eventos se caracterizan por sus fuertes barreras de entrada y un...Starting at €8.20
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Soft Power and Personal Magnetism: Brendan Bracken
Leggett, Brian O'ConnorCase DPO-136-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management: If one has professional credibility and is charming and articulate, does personal credibility, in so far as one's private life is concerned, really matter in the long run? This case is not only about the balance between professional and personal credibility; it also covers the importance of perception in the communication process. The world has known many great survivors and certainly our protagonist in this case, Brendan Bracken, was one of th...Starting at €8.20
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FIAFE: Motor Races That Leave No Trace
Nueno, José Luis; Gabarda, GustavoCase M-1336-EEntrepreneurship, Innovation and Change, MarketingFormula E (FEH), officially the FIA Formula E Championship, is a category of car racing that uses electric vehicles only. The series is sanctioned by the Fédération Internationale de l'Automobile (FIA). F1 and NASCAR are WTA (winner takes all) industries. These events are characterized by high barriers to entry and an unusual power asymmetry between WTA companies and their suppliers, buyers and competitors. FEH can only make room for itself by p...Starting at €8.20
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A Question of Credibility
Leggett, Brian O'ConnorCase DPO-5-ELeadership and People ManagementThe persuasive role of character was seriously devalued during the Enlightenment. The rise of experimental science emphasised the goal of neutrality, which was thought to be guaranteed only through radical detachment: subject and object were thus torn asunder.Starting at €8.20