IESE (España)
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Sunflower GmbH
Keppel, Michael; Sachon, MarcCase P-1130-EFinance, Innovation and Change, StrategyThe case describes the crisis situation of Sunflower, an owner-managed drugstore chain with more than 1,000 outlets in Germany. Sunflower was owned by 60 limited partners, organized in three shareholder groups, who positioned the company as a convenience store chain. A Board member with previous experience in the food discount business introduced an EDLP strategy at Sunflower. This triggered a crisis when suppliers lost their trust and sales bega...Starting at €8.20
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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124Information Technologies, MarketingEl caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nuev...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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Jacques DePaul
Keppel, Michael; Sachon, MarcCase P-1132-EInnovation and Change, Service and Operations Management, StrategyThe case describes an ethical dilemma involving Jacques DePaul, a restructuring expert who is a partner with the turnaround consulting firm Novum Partners. Faced with the acquisition of a restructuring case, ChezNous, he has to decide whether to follow the guidelines set by his partnership or to adapt the terms of the engagement in keeping with the situation of the company and its stakeholders. ChezNous is a multi-billion-euro retailer based in F...Starting at €8.20