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Mercedes-Benz’s New Sales Strategy: End Times For Car Dealerships?
Vishal Mehrotra; Rajat RoyCase IVEY-W28408-EMarketing, StrategyBelinda Oliveri, managing director of Mercedes-Benz Starlight, reflected on the events of the past couple of years. At a 2021 meeting of its fifty-two Australian dealers, Mercedes-Benz Australia/Pacific Pty Ltd announced a new sales model through which customers would buy vehicles at a fixed price directly from the company and only step inside a dealership to collect their purchase. Oliveri knew that as a respected industry leader and significant...Starting at €8.20
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Nearsoft: un sueño o una innovación radical de organización
Fontana, AlejandroCase PAD-DG-C-817Nearsoft es una exitosa empresa de outsourcing de developers que atiende clientes que desarrollan software para la venta, que incrementa su facturación cada año en un 20-30%. Trabajando desde varias ciudades de México para clientes en USA, su gestión de personal no es nada tradicional: no jefes, no horarios, no indicaciones.Starting at €8.20