IESE (España)
- Case
Brumir (C)
Collection: IESE (España)Ref.: P-1123Published: Oct 23, 2012Format: PDFPages:Language: Spanish - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Brumir (A)
Collection: IESE (España)Ref.: P-1121Published: Oct 23, 2012Format: PDFPages:Language: Spanish - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish - Case
Brumir (B)
Collection: IESE (España)Ref.: P-1122Published: Oct 23, 2012Reviewed: Jan 16, 2013Format: PDFPages:Language: Spanish