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Lecciones de un secuestro
IESE InsightArticle ART-2275Knowledge and Communication, Leadership and People ManagementEl arquitecto mexicano Bosco Gutiérrez fue secuestrado el 29 de agosto de 1990. Sus fuertes convicciones y resiliencia le permitieron afrontar la incertidumbre y escapar 257 días después.Starting at €8.20
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Ambushed by Adversity
IESE InsightArticle ART-2275-EKnowledge and Communication, Leadership and People ManagementThe uncertainty, threats and uncontrollable situations faced by the average business person may never be as extreme as what the Mexican architect Bosco Gutiérrez went through. But his story of how he mustered the strength within himself to overcome his ordeal offers valuable lessons on how to keep your wits about you when you find yourself suddenly ambushed by adversity.Starting at €8.20
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Taco Bell, Inc. (1983-1994) (Spanish Version)
Applegate, Lynda M.; Schlesinger, Leonard A.; Delong, DavidCase HBS-303S37Knowledge and CommunicationDetalla las acciones de John Martin, recién nombrado director general, ya que lleva Taco Bell a través de una década de cambios incrementales y radicales. Al final del caso, las ventas totales del sistema dentro de Taco Bell, una cadena de restaurantes de comida rápida estilo mexicano y una división de PepsiCo, han crecido de $ 700 millones en 1983 a $ 3.9 mil millones en 1994, y la compañía está gestionando más de 10.000 EAT en restaurantes y un...Starting at €8.20
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Pursue Your Dream or Move On? (HBR Case Study and Commentary)
Reinert, Sophus A.Article HBS-R2002M-EKnowledge and CommunicationA young social entrepreneur must decide whether to stick with her struggling start-up--a tomato paste company based entirely in Nigeria--or go to work for an investment group that funds small businesses in Africa. Where would she have the most impact? This fictional case study by Sophus A. Reinert features expert commentary by Acha Leke and Mira Mehta. This HBR Case Study includes both the case and the commentary. For teaching purposes, this rep...Starting at €8.20
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Renegotiating NAFTA
Alfaro, Laura; Sheldahl-Thomason, HavilandCase HBS-318143-EKnowledge and CommunicationStarting at €8.20
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We Actively Avoid Information That Can Help Us
Ho, Emily; Stackpole, ThomasArticle HBS-F2005B-EKnowledge and CommunicationWhy do people often resist knowledge that might benefit them? A new study suggests that they do so to protect their self-esteem.Starting at €8.20
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Hindustan Unilever Limited Versus USV Private Limited: An Advertising Skirmish - Teaching Note
Ajeet SharmaTeaching Note IVEY-W27509-EKnowledge and Communication, MarketingTeaching note for product W27508.Starting at €0.00