HBSP (USA)
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Parity Conditions and Cross-Border Valuation (Brief Case) (Spanish version)
Luehrman, Timothy A.; Quinn, JamesCase HBS-411S20FinanceProject Evaluation, Cross-Border, Capital Budgeting, Net Present Value, Foreign Exchange, Securities Analysis, Parity Condition, DCF Valuation, and Exchange Rate.Starting at €8.20
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Groupe Ariel S.A.: Parity Conditions and Cross-Border Valuation (Brief Case)
Luehrman, Timothy A.; Quinn, JamesCase HBS-4194-EFinanceWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Groupe Ariel evaluates a proposal from its Mexican subsidiary to purchase and install cost-saving equipment at a manufacturing facility in Monterrey. The improvements will allow the plant to automate recycling and remanufacturing of toner and printer cartridges, an important part of Ariel's business in many ...Starting at €8.20
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Tequila Patr n (Spanish version)
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-518S01MarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Groupe Ariel S.A.: Parity Conditions and Cross-Border Valuation, Teaching Note
Quinn, James; Luehrman, Timothy A.Teaching Note HBS-4195-EFinanceTeaching Note for 4194Starting at €0.00